The Prairie Agricultural Fibre Characterization Industrial Technology (FibreCITY) initiative is a centre of excellence for agricultural crop grading that supports and stimulates the biofibre industry through research, development and the application of biofibre knowledge to real-world applications.
Our mission is to drive growth in the biofibre industry through the establishment of a world class facility to generate data, creating international standards and designs for new testing equipment, advancing the fundamental knowledge of biofibres through our projects and research partners, and applying our knowledge to design better fibres, products and processes.
We aim to be a global centre of excellence, generating the information needed to engineer and deliver reliable and consistent biofibres for enhanced industrial product performance.
We value the contributions of all employees and nurture a workplace ethic predicated on the principles of trust, mutual respect, open communication and empowerment. We encourage collaboration and cooperation amongst our partners and our staff. We advocate accountability in our business dealings, founded on the highest professional and ethical standards. We endorse excellence in leadership, initiative and innovation. We promote environmental stewardship throughout all aspects of our business including projects, operations and facilities.